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Whimsi, Enchanted Toy Village
A charming wooden toy collection designed to delight through imaginative play and adorable craftsmanship.
Design development
Open full-size image (new tab)Colour and material system
Pantone matte lacquers
- Blush Pink
- Cream Frost
- Candy Red
- Mint Green
- Sky Blue
- Lemon Pop
- Warm Peach
- Soft Lilac
Materials
- Natural beechwood
- Water-based non-toxic paint
- Child-safe matte sealant
Open full-size image (new tab)Drawing
Character-led stacking system with weighted wobble base.
Open full-size image (new tab)Final product
Rolly Polly Stacker with weighted self-righting base.
Collection
Rolly Polly StackerWooden 
Building Block SetWooden
Commercial strategy
- Built for
- Mass retail
- Scalable mass retail.
- Price band (MRP)
- ₹899–1,199
- Target ₹999.
- Audience
- 12–36 months
- Tier 1–2 and urban Tier 3; value and safety driven.
- Production
- Rubberwood/MDF
- Water-based paint, local manufacturing. Scales through colour variants, character themes and a pull-along Rolly Polly.
Channels
- Early learning (12–36 months)
- Wooden developmental toys
- General gifting (first birthday, return gifts, festive sales, impulse buy)
- Mass retail and e-commerce
Retail-ready packaging
